Musician, singer, song-writer
Born in Tel Aviv (1984) and received music and art education all the way from elementary school to high school. She later studied Musicology in Tel Aviv University (2005). Riff wrote her first album during an art residency in Cité des Arts and filmed the A Paris (2010) music video, to great acclaim in Israel and all over the world. Riff understood the world is in need of a new rhythm, one that ranges between the extremities, from classical music all the way to north african beats. “The world needs a new rhythm, a new tempo”. Riff sings in Hebrew, English, French and Arabic, and most of her French texts were written by her mother, Patricia Cohen. Following the success of the first album,“Universal” major record label signed Riff, and distributed the album all over the world. In 2013 she won the ‘Breakthrough Artist of the Year’ award, given by Acum, Israeli Artists’ Copyrights Non-Profit Corporation. In 2015 Riff released her second album, "A-La-Menthe", and went on tour in Europe and Turkey. The song Dans Mon Quartier, from her second album, was translated to Turkish and became a huge hit in Turkey, with over 180 million views. In 2020, she launched her third album, ״Quelle Heure Est-Il״, in a Zoom concert, in front of 5,000 people.
Today Riff lives in Tel Aviv and is currently working on her fourth album.